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New research by The Diffusion Group and iStreamPlanet has found a growing opportunity for content owners and distributors with multiscreen viewers who are placing a high value on live and live linear streaming video. Specifically, three-quarters of pay-TV subscribers were highly likely to use multiscreen live linear services if offered by their operator, with just under half (49%) saying that if their current pay-TV operator offered on-demand access but not live access on connected devices, and they could get such a package elsewhere at the same price, then they would definitely switch.
Connected device owners become high value audience, Articles | ConnectedWorld.TV
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